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Initiative ( 35 Years )
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Initiative began with a humble start in the sit-out of a quiet residential neighborhood in Pune. True to the adage “problems are hidden opportunities”, and driven by nothing more than a fire in the belly, Initiative embarked on a path of innovation that would redefine water treatment technologies in India.The first breakthrough came with the replacement of an error-prone bladder-type dosing device by India’s first hydraulic piston-driven proportional dosing pump. This was soon followed by another first in India: the introduction of multiport valves for filters, softeners, two-bed, and mixed-bed demineralizers—replacing a cumbersome array of 5–7 steel diaphragm and ball valves.Over time, these innovations evolved in size, complexity, and performance, establishing a flagship product line that continues to stand unmatched despite numerous imitations. Another disruptive leap came with the development of LLDPE pressure vessels, which replaced mild steel equivalents and held the ma .... Show More

Initiative began with a humble start in the sit-out of a quiet residential neighborhood in Pune. True to the adage “problems are hidden opportunities”, and driven by nothing more than a fire in the belly, Initiative embarked on a path of innovation that would redefine water treatment technologies in India.
The first breakthrough came with the replacement of an error-prone bladder-type dosing device by India’s first hydraulic piston-driven proportional dosing pump. This was soon followed by another first in India: the introduction of multiport valves for filters, softeners, two-bed, and mixed-bed demineralizers—replacing a cumbersome array of 5–7 steel diaphragm and ball valves.
Over time, these innovations evolved in size, complexity, and performance, establishing a flagship product line that continues to stand unmatched despite numerous imitations. Another disruptive leap came with the development of LLDPE pressure vessels, which replaced mild steel equivalents and held the market until today’s composite tanks took over.
Initiative also pioneered automatic multiport valves equipped with world-first features such as brine switches, pump time countdown, and multifunctional capabilities—including level control, flow indication, totalizing, and advanced RO/ultrafiltration control.
By then, Initiative had earned a reputation across India as the country’s premier disruptive innovation company. Long before IoT became mainstream, Initiative offered automation products with remote monitoring and control. To complete its comprehensive solution portfolio, Initiative was once again the first company in India to launch automatic water dispensing with smart card/coin integration.
As network technology advanced from 2G to 3G and now 4G, Initiative kept pace. On the software side, data acquisition progressed from PCs to servers to mobile apps. With the next generation stepping in from 2019 onward, the company has embraced new efficiencies, robust quality systems, backward integration, cutting-edge manufacturing, and seamless information flows—making it truly ready for the future.
Through all these transformations over the past 30 years, one thing has remained constant: Initiative’s unwavering commitment to making life easier for its customers.

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Maharashtra, India

Business Type Manufacturer
Region/Country Maharashtra, India
Year Established 1990
Number of Employees 51-200 employees

Company Products (5)


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Anadose Dosing Pumps
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By: Initiative

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iDose Dosing Pumps
(389) Views
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By: Initiative

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product
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Automatic Multi-Port Valves 25 NB Top/Side Mount
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By: Initiative

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Manual Multi-Port Valves 40 NB Top/Side Mount
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By: Initiative

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RO Panel + (1:1, 1:3, 3:3)
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By: Initiative

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Company Branches

Total Branches: 5

Country: India
City: Karnataka
Address: Karnataka, Initiative Service Center – Bangalore: No: 8/1, Ground floor , 4th Main, 9th Cross,RC Agraharam Chamarajapet, Bangalore – 560018, Landmark – Near Nayara petrol bunk, India.
Phone: +91-98848-08952
WhatsApp: +91 96070 71568
Email: mpvmkt@gmail.com
Country: India
City: kerala
Address: Kerala, Initiative Kerala service cum training centre – Aluva: Royalway Building, Room No .203,2nd floor, Thaikkattukara PO, Aluva , Pin code – 683106. Landmark Near : Muttom metro station, Metro pillar no 182.
Phone: +91 77670 12328
WhatsApp: +91 96070 71568
Email: mpvmkt@gmail.com
Country: India
City: Maharashtra
Address: Maharashtra Initiative – Pune (HQ): S.no. 01, Behind Saurabh Hotel, Katraj, Mumbai Pune Bypass Rd, Ambegaon BK, Tal. Haveli, 411046
Phone: +91 95455 54183
WhatsApp: +91 96070 71568
Email: mpvmkt@gmail.com
Country: India
City: Tamil Nadu
Address: Tamil Nadu, Initiative – Chennai: No.17 Thirugnana Sambandar street, Near Padi Sivan Koil, Above HDFC Bank ATM, Jagadambigai Nagar, Padi, Chennai 600050, India.
Phone: +919884808952
WhatsApp: +91 96070 71568
Email: mpvmkt@gmail.com
Country: India
City: Uttar Pradesh
Address: Uttar Pradesh: Ground Floor, A-44, Sector 10, GAUTAM BUDDHA NAGAR, Uttar Pradesh – 201301, India.
Phone: +9195455-58395
WhatsApp: +91 96070 71568
Email: mpvmkt@gmail.com
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